I’m stuck on a Marketing question and need an explanation.each answer has to be

I’m stuck on a Marketing question and need an explanation.each answer has to be 250 words, please use citations and references. Please the answer has to be like you are talking to someone, and you have to say if you agree or disagree.First discussion post: The pandemic challenged marketing teams beyond their comfort zones, timelines compressed, business models modified, and advertising content was challenged to connect with the stay at home buyer. During the pandemic, firms leaned hard on marketing to adjust strategy as firms were thrust into a growth phase concerning distribution. According to the product life cycle, a distribution strategy operating under the growth stage allows firms to expand distribution networks to keep up with a fast-paced, growing market (Marshall, Johnson, 2019, p. 227).Marketers adjusted their advertising to meet the needs and expectations of the customer. As marketing teams changed strategy, advertising quickly followed, and a seamless journey and connection to the end customer were made. Small businesses saw an increase in online purchases by 110% (Miranda, 2020). When families could not gather for holidays, the marketing and advertising teams adjusted their advertisements to present products that made a personal connection with the end customer. Marketing teams were challenged with developing advertisements that made the customer feel better, included, or connected to their products. Marketing spends on advertising had to shift to social media and streaming services quickly. Marketing teams reacted and followed the customers and spent an increase of funds in these areas accordingly. Areas that typically saw large amounts of advertising spend such as concerts and sporting events were significantly reduced or cut off.The pandemic led to shifts in demand for some products and decreased for other products. The Kohler company is tied closely to the building market and sells products through big box stores Home Depot, Lowes, and Menards. Kohler saw substantial sale increases from the do it yourself contractor as well as the building market. Our production facility in Tennessee saw an increase in orders that exceeded the original forecast. Our supply chain was stressed with increased demand while at the same time dealing with absenteeism up to 20% due to the pandemic. Lumber prices increased in 2020 due to disruptions in the supply chain and increased demand from consumers. The increased demand was felt by the building industry and large spikes in demand for everyday paper products and disinfectants. The pandemic has forced marketing teams to become nimble and react quicker than ever thought possible. The pandemic has led to some businesses’ positive and “reimagine”. Kohler has cut out layers of bureaucracy and red tape to allow us to react swiftly to the customer’s needs. Companies have come to realize that proper marketing is a vital tool for the success of their business going forward.Second discussion post:Before COVID-19, marketers could use any means and methods of engaging target customers. The pandemic limits marketers to virtual interactions online. The marketing activities can not involve physical interaction (Federal Reserve, 2020). Subsequently, marketers have turned to virtual and online methods of customer targeting and interaction to minimize contact while at the same time reaching out to more people. People need to stay indoors, and the closure of many outdoor venues due to the pandemic has substantially affected how customers consume their products. At this time, household goods have had increased demand, with the need for home delivery drastically increasing over the last ten months. There is a high demand for online delivery services contrary to the decreased demand for goods and services, including massive human interaction such as gyms, parks, concerts, and sports (Federal Reserve, 2020).Marketers should acknowledge the crisis while continuously reflecting positive values that will keep consumers coming back for more. To accomplish that, they should be adjusting marketing campaigns and content timelines, assessing the wording and images used in advertisements and marketing materials—awareness of consumers’ increased anxiety at this time. A company must engage in promotional strategies to continue its business. For example, companies could award customers with gift cards to restaurants and retailers or award grocery gift cards to front-line healthcare workers, increasing customer goodwill and loyalty. Many people are devoting more time to social media, online video streaming has increased, and the number of people using food and goods delivery has risen considerably. Companies should create a marketing plan to adapt to the online demand for products. Today’s marketing can precisely home in on specific customers and groups to offer products or services that have a clear and compelling value for the customers (Marshall, Johnston, 2019, p. 185).As people stay at home, they spend more time on mobile devices and online platforms. They spend more time streaming for entertainment, social media for connecting with the outside world, online shopping, etc. Although COVID-19 has disrupted marketing and advertising enterprises, we can expect marketers to keep their plans fluid and tweak their advertising to reach customers where they are. Businesses are adjusting marketing as customers consume more digital media and practice social distancing. Everyone now facing the prospect of human tragedy shares one top priority: the health and safety of employees, customers, vendors, and their families. Retailers and restaurants stress quality, safety, cleanliness, and promoting delivery and curbside services through target marketing and positioning to focus on consumer safety (Marshall, Johnston, 2019).
Requirements: 250 words for each answer

I don’t know how to handle this Marketing question and need guidance.The Importa

I don’t know how to handle this Marketing question and need guidance.The Importance of a Mission StatementActivity:1. Go online and find a mission statement from each category of organization:a. For-profitb. Non-profitc. Government agency2. Does the organization meet its mission? Why, or why not?Post your response to this link. Once you post your response, comment on at least one of your peer’s responses. Requirements: no idea

I’m working on a marketing writing question and need a sample draft to help me s

I’m working on a marketing writing question and need a sample draft to help me study.The Customer Relationship Management PlanIntroduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their brand. In this Assignment, you will create a customer relationship management plan for a hotel chain.Assignment DetailsThe following Course Outcomes are assessed in this Assignment:MT450-5: Create a Customer Relationship Management Plan.GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.Scenario: A spa-centered hotel chain International Waters, Inc. (IW) has been in business for two years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the east and west coasts of the U.S. as well as the west coast of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer and stressed out adults who need time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a customer relationship management plan. Access some IW customer survey feedback recently obtained.Access the IW Customer Relationship Management (CRM) Plan templateInstructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.Checklist: Create a CRM Plan addressing the following:Write a synopsis of the problems.
State the SMART goals to resolve the problems.
Describe alignment of mission to market and branding.
Outline training of staff.
Explain how you will create brand awareness.
Provide opportunities for product testing.
Identify customer touch points and explain how addressed.
Describe promotion of IW to create brand loyalty.
Explain how you will create value for customers from their point of view.
Provide a follow-up and summary of your plan.
Access the Unit 9 Assignment grading rubric.Respond in 2–3 pages (minimum 600–800 words) in the template using APA format and citation style. Submit your response to the Unit 9 Assignment Dropbox. Requirements: min 600-800 words   |   .doc file

I’m studying for my Marketing class and need an explanation.Put yourself in the

I’m studying for my Marketing class and need an explanation.Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:The overall strategy; why are segmenting, targeting and positioning useful methodologies.
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.Your paper should be two to three pages in length, not including the title and reference pages, and conform to the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references. Requirements: 2-3 pages   |   .doc file

I’m working on a marketing report and need support to help me understand better.

I’m working on a marketing report and need support to help me understand better.I’m working on a marketing report and need support to help me understand better.The assigned company : CrossFit Inc. 1.Pick a Benefit segment that Crossfit targets, and assess its attractiveness. Find data to support your assessment —- 1 page2.For a local (Winnipeg) CrossFit gym, describe the Marketing Mix (the Four P’s) —- 1 page 1 paper for each questionDue in 15 hours No reference use please Please good english grammarRequirements: 2 pages in total Requirements: 2 pages in total   |   .doc file

Social media strategy

Description

the article summary should include the following components: • Complete Citation: in bold, at the top of the page (following Harvard format) • Purpose statement: should describe why the article was written, and how this reading fits in or builds upon a broader stream of research

• Theoretical foundation: should summarize the theoretical argument of the reading, its basic assumptions, and major hypotheses or propositions • Methodology: should summarize the research design and methodology (if applicable) • Findings and/or Conclusions: should summarize the results and major discussion points • Research and Managerial Implications:

identify those future research suggestions forwarded by the author(s) that are particularly insightful and/or meaningful managerial implications The purpose of this task is to enable us to better understand service marketing concepts and theories.

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5 year Marketing Plan for clothing

Description

Creating a Marketing Plan Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course in a comprehensive marketing plan for a new product (a good or service). This approach enables students to combine functional expertise based on their own work experience and field of study. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace.

A marketing plan is a guide for those product innovations and marketing activities for a specified period of time, typically about 5 years. Marketing plans are used internally to guide marketing activities, or they can be used to communicate with external audiences to raise capital. There are important things to consider as the plan is created. Is the marketing idea valid? What is unique or distinctive about the product that separates it from competitors? Does a viable market exist for the product?

Is the target market large enough, accessible, and capable of purchasing your product? Are the financial projections sound? Is the management team competent? How will investors get a return on their investments? In order to help you answer these and similar questions, create your marketing plan utilizing the following course resources. Building an Effective Marketing Plan located in Appendix A of your textbook Financial Aspects of Marketing located in Appendix B of your textbook View the marketing plan outline  (Links to an external site.)

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