FIVE GUYS CASE STUDY
How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising?
Evaluate Five Guys’ current promotion strategy.
Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?
3–4 pages double spaced need in the next 9 hours
Products sell because they portray an image that speaks to a specific target market. To get you started, the following are some pairings—some work and some do not; you be the judge:
Ozzy Osbourne, outrageous heavy metal legend and encyclopedias
Angelina Jolie and a line of organic baby food
Donald Trump and a business school
Supermodel Kate Moss and a line of high-fat, high-calorie baked goods
In this scenario, you will be casting 5 actors to endorse 5 products that are targeted at different market segments. You will select the 5 products. You need to match up an appropriate endorser with the product you have selected. Remember, it can be any product.
Find pictures of 5 different people on the Internet whom you think represent each of the products you chose. You will have 1 endorser for each product.
Start with the file linked here: U1 IP Product Endorser.
Customize the file to create a form so that you may use it to secure opinions about product and endorser matches, as follows:
Replace the generic picture on the attached form with the one you found on the Internet.
Create a listing of at least 7 different products (including the product that you think would best fit with the selected endorser).
Repeat this for the other 4 pages.
Using the form you created, survey 5 people on their feelings about your product–endorser matches.
Create a presentation of your findings following the directions below.
Part 1: Library Database Research and Application
Using articles from the library’s full-text databases, complete the following:
Provide a research background on how the selection of endorsers can affect a consumer’s perception about the brand being represented.
Include examples of a good match and bad match, and explain the implications of both situations with regard to the short-term health of the product or brand.
Note: This portion of your paper will be 3–4 pages in length and must be based predominately on articles from the library’s full-text databases.
Part 2: Primary Research
Explain the rationale behind each of your matches.
Describe the data collection methodology. (Did you e-mail the files, get responses in person, or hand out the files and have respondents return them?)
Collate and present your results. You may create tables or charts in Word.
As a conclusion, apply the research to the findings of your study. What are the implications for marketers?
Note: This portion of your paper will be 2–3 pages in length (excluding tables or charts that you may want to include).
This assignment requires the use of articles from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with e-books or reference books. The best databases for marketing are as follows:
ABI Inform Global
Academic Search Premier
Business Source Premier
PsycArticles (in some cases)
You should steer away from databases that focus on books, including reference books such as Credo Reference, eBrary, NetLibrary, or Oxford Reference.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab.
Your paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. Instead of saying, “I researched and found out…,” refer to yourself in the following manner: “The research team surveyed five people…”
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5–7 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.
Please submit your version of the U1 IP Product Endorser form that you created.
300 words for each part, reference
Part 1: Describe a research study that used human subjects and was properly done from an ethical standpoint.
The study should be based in the marketing or business disciplines.
Explain why the study was done well based on what you have learned so far.
Part 2: Describe a research study that used human subjects and did not follow the ethical tenets you learned about last week.
The study should be based in the marketing or business disciplines.
Explain why it was improper and what changes would need to be made to render it ethical.
A data processing company has a training program for new salespeople. After completing the training program, each trainee is ranked by his or her instructor. After a year of sales, the same class of trainees is again ranked by a company supervisor according to net value of the contracts they have acquired for the company. The results for a random sample of 11 salespeople trained in the last year follow, where x is rank in training class and y is rank in sales after 1 year. Lower ranks mean higher standing in class and higher net sales.
Using a 10% level of significance, test the claim that the relation between x and y is monotone (either increasing or decreasing). What is the level of significance α?
||a = 0.10
||a = 0.03
||a = 0.05
||a = 1.00
||a = 10.00
As a Project Manager for Kingston-Bryce Limited you have been assigned to create a communication plan. The Board of Directors for Kingston-Bryce Limited (KBL) wants to be updated on a regular basis and this plan will document strategies for communication. The project team will consist of KBL employees as well as employees from the competitor. In order for this acquisition to be successful, you will need to use your project management skills to ensure success and that all stakeholders are updated on a regular basis. Instructions Your task is to Develop a communication plan that will detail strategies to be used to encourage the team to perform project work in Microsoft Word. Include the following examples in your communication plan: Project kickoff welcome email – this is important because it provides the guidelines for the project and lists the team members, stakeholders, and the duration of the project. Project summary updates – these are used to update stakeholders who are not able to attend a project-related meeting and can provide a status on the effectiveness of the project meeting timelines and the budget. Project closing executive summary – this is used when a project is completed. This document summarizes the overall effectiveness of the project by including a comparison of the budget and the overall project timeline. Document how the meetings will occur: Face to face Video conferencing Email Conference call
Resources Business Writing Grammar Checking – How do I create a Grammarly account? Grading Rubric F F C B A 0 1 2 3 4 Did not Submit No Pass Competence Proficiency Mastery Not Submitted Used unclear verbiage about the welcome email in the communication plan. Provided the welcome email including the guidelines for the project and lists the team members, stakeholders, and the duration of the project in the communication plan. Clearly provided the welcome email including the guidelines for the project and lists the team members, stakeholders, and the duration of the project in the communication plan. Comprehensively provided welcome email including the guidelines for the project and lists the team members, stakeholders, and the duration of the project in a well-written communication plan. Not Submitted Used unclear verbiage about project summary updates in the communication plan. Provided project summary updates to update stakeholders who are not able to attend a project-related meeting and can provide a status on the effectiveness of the project meeting timelines and the budget in the communication plan. Clearly provided project summary updates to update stakeholders who are not able to attend a project-related meeting and can provide a status on the effectiveness of the project meeting timelines and the budget in the communication plan. Comprehensively provided project summary updates to update stakeholders who are not able to attend a project-related meeting and can provide a status on the effectiveness of the project meeting timelines and the budget in a well-written communication plan. Not Submitted Used unclear verbiage about project closing executive summary in the communication plan. Provided project closing executive summary to include the overall effectiveness of the project by including a comparison of the budget and the overall project timeline in the communication plan. Clearly provided project closing executive summary to include the overall effectiveness of the project by including a comparison of the budget and the overall project timeline in the communication plan. Comprehensively provided project closing executive summary to include the overall effectiveness of the project by including a comparison of the budget and the overall project timeline in a well-written communication plan. Not Submitted Used unclear verbiage about how the meetings will occur in the communication plan. Documented how the meetings will occur in the communication plan. Clearly documented how the meetings will occur in the communication plan. Comprehensively documented how the meetings will occur in a well-written communication plan.
Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, March 30, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
After completing this unit, you should now have a better understanding of the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information.
Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers. Follow the instruction listed below.
Choose one of the following case studies:
Decision Analyst. (n.d.). A decision analyst proprietary panel of users. Retrieved from https://www.decisionanalyst.com/media/downloads/proprietarypaneltanningproducts.pdf (will be the 2nd attachment below)
Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase. Retrieved from https://www.decisionanalyst.com/media/downloads/QualitativePathtoPurchase.pdf (will be the 3rd attachment below)
Decision Analyst. (n.d.). A rose of any other color. Retrieved from https://www.decisionanalyst.com/media/downloads/RoseOfAnyOtherColor.pdf (will be the 4th attachment below)
Decision Analyst. (n.d.). China: A new world of possibilities. Retrieved from https://www.decisionanalyst.com/media/downloads/China-ANewWorldofPossibilities.pdf (will be the 5th attachment below)
After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions:
How does ethics play a role in marketing research?
What are possible ethical implications for the client?
What are possible ethical implications for the researcher?
What should be included in the client/contract agreement to counteract ethical issues?
Your case study must be at least two pages in length, and at least one academic source should be used in addition to the case study itself. Any information from the sources must be cited and referenced in APA format, and your paper should be formatted in APA style.
By the way, the first attachment below which is a study guide. The 2nd through 5th attachments are the Case Studies (You must pick one to choose from). And lastly, below are several CSU articles from the study guide for this assignment. Any additional information must be cited & referenced. You are welcome to using other educational sites as long it’s pertaining to the topic. Be sure to use the resources below & be sure utilize the “Required Unit Resources” from the study guide for further information on this assignment. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.
Hello everyone, I have an Assignment for you today. This assignment must be DONE by Sunday, March 28, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
A local retail store wants to expand its offerings. Currently, they only offer women’s fashions and accessories. They have been approached to offer little girls clothing as well as men’s clothing. The boutique is not sure which direction to go in. They would like to get public opinion about which offering is more needed and sustainable. They have three main concerns.
The first concern is which offering to expand with—men’s clothing or girls’ clothing. Second, how many items should be put on the survey (e.g., men’s pants, shirts, shoes, watches, and hats versus girls dresses, shoes, doll, toys, and jeans). Third, what type of sampling plan should be developed and who should the respondents be? Should they be current customers, new customers, old customers, or all residents?
The owner has asked you as a marketing consultant to assist her in this project. She has asked you the following questions:
How many questions should the survey contain to adequately address all possible new store items?
Should there be two separate surveys or will one suffice?
How should potential respondents be selected for the survey? Should current customers be approached about the survey while they are shopping? Should customers be asked to participate as they exit, or should they use a mail or telephone approach to collect information?
Based on the questions and concerns above, determine the appropriate sample design. You may take the liberty to fill in any information as needed (e.g., size of population, name of boutique). Write a response to the boutique owner that addresses the following questions.
Who is the target population?
What is the sampling frame? Why is sampling important?
Should a probability or non-probability sample be used, and why? What are the differences in the two types, and how did this help you to make your decision?
What type of sampling design should be employed (e.g., simple random, stratified, convenience)?
Given the sample design suggested, how will potential respondents be selected for the study?
Finally, determine the sample size and suggest a plan for selecting the sampling units. What factors helped you to determine the sample size?
Your scholarly activity must be at least two pages in length, and you should use at least two academic sources. Any information from these sources must be cited and referenced in APA format, and you should format your paper in APA style.
By the way, I have a attachment below which is a study guide. Lastly, is a CSU article from the study guide for this assignment. Any additional information must be cited & referenced. You are welcome to using other educational sites as long it’s pertaining to the topic. Be sure to use the resources below & be sure utilize the “Required Unit Resources” from the study guide for further information on this assignment. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.
Your final marketing plan must be 15–20 pages in length, cover all sections of the marketing plan outline, use at least three research sources other than your textbook, and follow all APA guidelines. In Week 1, you will submit a two-page topic proposal for instructor approval. In Week 4, you will submit a substantial draft of your marketing plan for instructor feedback. Your final marketing plan is due at the end of Week 8.
Week 1: Topic Proposal (20 points)
During Week 1, you will select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.
Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.
For Week 1, write a two-page description of your product, including the following.
Information about ownership and company structure
A description of product
A mission statement
Who a typical customer might be
Submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.
Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.) from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft.
Submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor.
Week 8: Final Marketing Plan (220 points)
Submit a copy of the draft to the Week 8: Course Project Upload module in Canvas for grading by your instructor.
Scenario: A city’s administration isn’t driven by the goal of maximizing revenues or profits but instead looks at improving the quality of life of its residents. Many American cities are confronted with high traffic and congestion. Finding parking spaces, whether in the street or a parking lot, can be time consuming and contribute to congestion. Some cities have rolled out data-driven parking space management to reduce congestion and make traffic more fluid.
You’re a data analyst working for a mid-size city that has anticipated significant increments in population and car traffic. The city is evaluating whether it makes sense to invest in infrastructure to count and report the number of parking spaces available at the different parking lots downtown. This data would be collected and processed in real-time, feeding an app that motorists can access to find parking space availability in different parking lots throughout the city.
Instructions: Work with the provided Excel database. This database has the following columns:
LotCode: A unique code that identifies the parking lot
LotCapacity: A number with the respective parking lot capacity
LotOccupancy: A number with the current number of cars in the parking lot
TimeStamp: A day/time combination indicating the moment when occupancy was measured
Day: The day of the week corresponding to the TimeStamp
Insert a new column, OccupancyRate, recording occupancy rate as a percentage with one decimal. For instance, if the current LotOccupancy is 61 and LotCapacity is 577, then the OccupancyRate would be reported as 10.6 (or 10.6%).
Using the OccupancyRate and Day columns, construct box plots for each day of the week. You can use Insert > Insert Statistic Chart >Box and Whisker for this purpose. Is the median occupancy rate approximately the same throughout the week? If not, which days have lower median occupancy rates? Which days have higher median occupancy rates? Is this what you expected?
Using the OccupancyRate and LotCode columns,construct box plots for each parking lot. You can use Insert > Insert Statistic Chart >Box and Whisker for this purpose. Do all parking lots experience approximately equal occupancy rates?Are some parking lots more frequented than others? Is this what you expected?
Select any 2 parking lots. For each one, prepare as scatter plot showing occupancy rate against TimeStamp for the week 11/20/2016 –11/26/2016. Are occupancy rates time dependent? If so, which times seem to experience highest occupancy rates? Is this what you expected?
Create a 10- to 12-slide presentation with speaker notes and audio. Your audience is the City Council members who are responsible for deciding whether the city invests in resources to set in motion the smart parking space app.
Complete the following in your presentation:
Outline the rationale and goals of the project.
Utilize boxplots showing the occupancy rates for each day of the week. Include your interpretation of results.
Utilize box plots showing the occupancy rates for each parking lot. Include your interpretation of results.
Provide scatter plots showing occupancy rate against time of day of your selected four parking lots. Include your interpretation of results.
Make a recommendation about continuing with the implementation of this project.
“How Netflix Expanded to 190 Countries in 7 Years” from Harvard Business Review
Call Center Waiting Time
Part 1: Globalization and Information Research
Context: Companies that perform well in their country of origin usually consider expanding operations in new international markets. Deciding where, how, and when to expand is not an easy task, though.
Many issues need to be considered before crafting an expansion strategy and investing significant resources to this end, including:
the level of demand to be expected for the company’s products/services
presence of local competitors
the regulatory, economic, demographic, and political environments
Carefully researching and analyzing these and other factors can help mitigate the inherent risk associated with an overseas expansion strategy, thus increasing the likelihood of success.
As a data analyst in your company’s business development department, you’ve been tasked with the responsibility of recommending countries for international expansion. You’ll write a report to the company’s executive team with your research, analysis, and recommendations.
Write a 525-word summary covering the following items:
According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?
The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?
According to the article, what is exponential globalization?
Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?
Explain some of the reasons why certain companies’ expansion plans have failed in the past.
Part 2: Hypothesis testing
Context: Your organization is evaluating the quality of its call center operations. One of the most important metrics in a call center is Time in Queue (TiQ), which is the time a customer has to wait before he/she is serviced by a Customer Service Representative (CSR). If a customer has to wait for too long, he/she is more likely to get discouraged and hang up. Furthermore, customers who have to wait too long in the queue typically report a negative overall experience with the call. You’ve conducted an exhaustive literature review and found that the average TiQ in your industry is 2.5 minutes (150 seconds).
Another important metric is Service Time (ST), also known as Handle Time, which is the time a CSR spends servicing the customer. CSR’s with more experience and deeper knowledge tend to resolve customer calls faster. Companies can improve average ST by providing more training to their CSR’s or even by channeling calls according to area of expertise. Last month your company had an average ST of approximately 3.5 minutes (210 seconds). In an effort to improve this metric, the company has implemented a new protocol that channels calls to CSR’s based on area of expertise. The new protocol (PE) is being tested side-by-side with the traditional (PT) protocol.
Access the Call Center Waiting Time file. Each row in the database corresponds to a different call. The column variables are as follows:
ProtocolType: indicates protocol type, either PT or PE
QueueTime: Time in Queue, in seconds
ServiceTime: Service Time, in seconds
Perform a test of hypothesis to determine whether the average TiQ is lower than the industry standard of 2.5 minutes (150 seconds). Use a significance level of α=0.05.
Evaluate if the company should allocate more resources to improve its average TiQ.
Perform a test of hypothesis to determine whether the average ST with service protocol PE is lower than with the PT protocol. Use a significance level of α=0.05.
Assess if the new protocol served its purpose. (Hint: this should be a test of means for 2 independent groups.)
Submit your calculations and a 175-word summary of your conclusions.