- Radio came of age as an advertising medium in 1926, with the formation of the NBC and CBS radio networks that depended exclusively on advertising revenues.
True
False
True
False
Which of these advertisements appeared earliest in the United States?
a.
newspaper advertisements
b.
radio advertisements
c.
television advertisements
d.
viral advertisements
3 points
True
False
3 points
a.
hard sell
b.
scientific sell
c.
creative sell
d.
soft sell
3 points
a.
request consumer authorization to receive emails
b.
strives to broaden consumers’ social horizons
c.
uses television as its medium of choice
d.
was developed by Procter & Gamble
3 points
True
False
3 points
a.
all of these
b.
income
c.
age
d.
ethnicity
3 points
a.
paraphrasing
b.
infomercial
c.
misleading language
d.
puffery
True
False
3 points
True
False
3 point