- Radio came of age as an advertising medium in 1926, with the formation of the NBC and CBS radio networks that depended exclusively on advertising revenues.
True
False
Category: English and Literature
these advertisements appeared earliest
-
Which of these advertisements appeared earliest in the United States?
a.
newspaper advertisements
b.
radio advertisements
c.
television advertisements
d.
viral advertisements
3 points
social media such as Facebook
- Display ads appearing in social media such as Facebook are a fast-growing, multi-billion-dollar business, with revenues that rival those of broadcast television networks.
True
False
3 points
type of detergent
- A commercial is marketing a new type of detergent that has been proven to erase more than 80% of all stains without needing any additional additives. What type of approach is this ad using?
a.
hard sell
b.
scientific sell
c.
creative sell
d.
soft sell
3 points
marketing techniques
- Permission marketing techniques _______________.
a.
request consumer authorization to receive emails
b.
strives to broaden consumers’ social horizons
c.
uses television as its medium of choice
d.
was developed by Procter & Gamble
3 points
World War I
- Political propaganda developed during World War I had very little influence on the development of advertising in the United States.
True
False
3 points
demographic segmentation of audiences
- Which of the following is used as a basis for advertisers’ demographic segmentation of audiences?
a.
all of these
b.
income
c.
age
d.
ethnicity
3 points
Italian food in town
- A slogan by a restaurant stating it offers the “best” Italian food in town is an example of _______________.
a.
paraphrasing
b.
infomercial
c.
misleading language
d.
puffery
an example of a sales promotion.
- The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion.
True
False
3 points
digital media for advertising.
- Integrated marketing communication tends to use only digital media for advertising.
True
False
3 point