Explain each of the four steps in the market- and site-screening process.
2 Describe the three primary difficulties of conducting international market research.
3 Identify the main sources of secondary international data and explain their usefulness.
4 Describe the main methods used to conduct primary international research.
Give examples as well of how servant leadership is effective in service industries specially restaurants. I have attached 5 articles please make sure you use 🙂 Also you don’t need to give a background of what servant leadership is. Just go straight into answering the question. Feel free to use more sources to use as evidence. The more the better!
Based on the following definition for a company analysis, please perform one for a company of your choice. This paper should include an introduction and conclusion. Remember to include a cover page and a list of references at the end of the paper. 12 points, times new roman, and 1.5 spacing. Bullet points are allowed for parts of the paper.
Company analysis
A good marketing plan includes an analysis of the company itself and what makes it unique. One common structure for performing the company analysis is a SWOT analysis, which stands for strengths, weaknesses, opportunities and threats:
– Strengths: Describe what unique skill sets and resources your company has access to that can make it stand out from competitors.
– Weaknesses: List key challenges and weaknesses your team will have to overcome.
– Opportunities: Identify possible ways the business could achieve success and grow.
– Threats: Share the main factors that could impede your business’s profitability.
Please write this as in answering 1 and 2 separately this is not an essay.
For background, we are writing about the pharma industry and our two companies are Pfizer and Novartis.
1.Identify the sequence of activities in your value chain. Which activities are the most important? Your organization structure should give you some guidance on this. 5 points
2.How do your key resources and capabilities support the most important activities? Explain for each activity. Rank your activities from the strongest to the weakest. Explain why some are stronger than others. 5 points
THE ASSIGNMENT:
For this assignment you will be using SPSS to analyze a data set provided by the Professor. You will need to run the appropriate statistical tests to answer the questions provided below. Please type up your answers to the questionsin a word document; you can be succinct, but you need to provide statistical evidence to support your answers. You will submit the word documentand your complete SPSS output fileto Canvas; expect point deduction if this requirement is not met. Please note that this is an individual assignment and should reflect your own efforts to conduct analyses and interpret results. THE SITUATION:The marketing research company you recently started working for was hired by a local museum / entertainment park to assess its profitability. After five years of operation, the park has not lacked visitors but has struggled to break even. The main attractions of the park are exhibits of ecosystems of swamphabitats of the Southern USA, swimming pools, thrill rides, fast-food as well as full-service restaurants. The research company has already conducted exploratory research in the form of interviews withpark guests. Preliminary analysis suggest the following key findings: 1) some patrons have expressed concerns with poor quality, 2) perceived value seems to be low due to high admission prices, and 3) maneuvering through the park seems complicated. Based on these findings, the park managers hire the research company for a primary data study to address the following questions: 1) in what ways can we use technology to enhance a customer’s ability to navigate around the museum/park?2) How can we increase return visits? 3) Should we participate in online coupon programs to increase patronage and value?THE STUDY:A mobile app that provides audioand visual navigation aid around the park is created as a type of technology that could be used by consumers in the future. Your research company is implementing an experiment sampling 200 visitorsover the duration of one weekend, who are randomly selected upon entering the park. Half of the sample is invited to download the app and the other half is invited to download the coupon for a reduced entry fee. When exiting the park, the visitors are taken to a desk where they fill out a short survey. The variables included in the survey are listed below.
The purpose of this forum is to discuss and apply concepts from the assigned readings in Module 2: Week 2. Reflect upon this reading as well as additional current research on managing conflict in teams. Write a post that addresses the distinction between functional and dysfunctional team conflict, key causes of conflict within teams and some of the primary strategies for managing team conflict. Integrate key scholarly sources, to include and expand upon the course materials. Include a reference list in current APA format.
Chapter reading:
Wheelan: Chapters 4–6
Article: When Interteam Conflict Spirals into Intrateam Power Struggles: The Pivotal Role of Team Power Structures